Make enough mole hills, and eventually you will build a mountain.
SETH GODINMake more decisions. That’s the only way to get better at it.
More Seth Godin Quotes
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If you try to delight the undelightable, you’ve made yourself miserable for no reason.
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Finding new ways, more clever ways to interrupt people doesn’t work.
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There’s no shortage of great ideas. There’s a shortage of execution.
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Just because something is easy to measure doesn’t mean it’s important.
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Your best customers are worth far more than your average customers.
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Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
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If you can’t state your position in eight words, you don’t have a position.
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Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
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Soon is not as good as now.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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If you wait until there is another case study in your industry, you will be too late!
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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Why waste a sentence saying nothing?
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You don’t make art after you become an artist. You become an artist by ceaselessly making art.
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People rarely buy what they need. They buy what they want.
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Many people believe that great designers get great clients. It’s the other way around.
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You can be right or you can have empathy. You can’t do both.
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There’s a big difference between not settling and not starting.
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The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN