Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODINJust as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
More Seth Godin Quotes
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If failure is not an option, then neither is success.
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Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
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The organizations of the future are filled with smart, fast, flexible people on a mission
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
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As long as you want to please everyone, you won’t please anyone.
SETH GODIN