Entrepreneurs have no memories. They take on the world with a completely fresh view.
TOM PETERSDot the i’s, cross the t’s, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.
More Tom Peters Quotes
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Lists simplify, clarify, edify.
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Business is about people. It’s about passion. It’s about bold ideas, bold small ideas or bold large ideas.
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You can only improve what you measure.
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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
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The number one premise of business is that it need not be boring or dull. It ought to be fun. If it’s not fun, you’re wasting your life.
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The thing that keeps a business ahead of the competition is excellence in execution.
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Hire disrespectful people.
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Vision is dandy, but sustainable company excellence comes from a huge stable of able managers.
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Progress is mostly the product of rogues.
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The world has not just “turned upside down”. It is turning in every which way at an accelerating pace.
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Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.
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With most competitors moving ever faster, the race will go to those who listen (and respond) most intently.
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Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
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Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse.
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The good news – and it is largely good news – is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark
TOM PETERS







