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Just about anything worth doing is worth doing better.

Seth Godin

So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODIN

Music Powerful Record
Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
SETH GODIN

Lesson Making Mistakes
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
People talking about you is far more effective than talking about yourself.
SETH GODIN

About People Talking Yourself
If failure is not an option, then neither is success.
SETH GODIN

Failure Option Success
Gratitude and opportunity create more of the same.
SETH GODIN

Gratitude Opportunity
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
How dare you settle for less when the world has made it so easy for you to be remarkable?
SETH GODIN

Entrepreneur Social Media World
The person who fails the most wins.
SETH GODIN

Failing Persons Winning
Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODIN

Long Positivity Strategy

Just about anything worth doing is worth doing better.

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Just about anything worth doing is worth doing better.

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