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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.

Seth Godin

The person who fails the most wins.
SETH GODIN

Failing Persons Winning
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
SETH GODIN

Change Inspirational Inspiring
Make more decisions. That’s the only way to get better at it.
SETH GODIN

Better Decision Get Way
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
When you put your ideas in the world, then, and only then, do you know if they’re real.
SETH GODIN

Ideas Real World
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion
If you are wiling to do something that might not work, you are closer to being an artist.
SETH GODIN

Artist Creativity might
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
SETH GODIN

Creating Value Falling Love People
Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
SETH GODIN

Fear Inspirational Smart Successful
If you can raise money, you’re never going to have trouble getting a job.
SETH GODIN

Jobs Raises Trouble
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying

So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.

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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.

Related Topics

Popular Authors

More Seth Godin Quotes