Facts are irrelevant. What matters is what the consumer believes.
SETH GODINSo sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
More Seth Godin Quotes
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
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The first rule of doing work that matters: Go to work on a regular basis.
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Nine years of experience is very different from one year of experience, nine times.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
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Don’t be different just to be different. Be different to be better.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
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Either you defend the status quo, or you invent the future.
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A brand that stands for what all brands stand for stands for nothing much.
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
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The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
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Playing safe is very risky.
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Art is a personal act of courage.
SETH GODIN