The power of publicity is more important than advertising.
BARBARA CORCORANThe wheels of justice – they’re square wheels.
More Barbara Corcoran Quotes
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I’m never in control of my time during the workday.
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I was well motivated. What I wanted to do was work for myself. I had twenty two jobs before I started my business at the age of twenty three and I didn’t want one more boss telling me what to do. So I was motivated simply because I didn’t want a boss.
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A whopping 89 percent of buyers start their home search online. How your house looks online is the modern equivalent of ‘curb appeal.’
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Everybody thinks that they’re going to time the market, they’re going to sharpshoot the market, and buy right at the bottom. The truth of the matter is that nobody is good at it.
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People imitate their leader. Lead by example.
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Every single thing I learned about marketing and building my business, I learned from my mom, and she had never been in the workforce. She just had great practical sense.
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In business, you’re the Chief Salesman. Create a sense of demand, rather than waiting to have demand.
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Great sales people [don’t] have the ability to feel sorry for themselves.
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The wheels of justice – they’re square wheels.
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Instead of assuming everything you’re being told is the truth, ask plenty of questions.
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Home staging is no longer optional in this real estate market, it is a must!
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Take some time to sit down and figure out how your big rival is promoting their brand and plan something smarter and more creative for yours!
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If someone doesn’t fit in your company, you have an obligation to get rid of them, because you’re holding them back from excelling elsewhere.
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When you’re in business, if you have some sort of gimmick it’s a huge advantage.
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A funny thing happens in real estate. When it comes back, it comes back up like gangbusters.
BARBARA CORCORAN