“Persuading through Simplifying – Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.”

Design your life to minimize reliance on willpower.

Plant a good seed in the right spot and it will grow without further coaxing

People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.

Design your site so it looks professional

Put hot triggers in the path of motivated people.

Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.

Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.

Country music to me is heartfelt music that speaks to the common man. It is about real life stories with rather simple melodies that the average person can follow.

I like simple things. Elastic waists, so I can eat.

The progressive approach to policy which directly addresses the effects of white supremacy is simple.

Environmental quality was drastically improved while economic activity grew by the simple expedient of removing lead from gasoline – which prevented it from entering the environment.

I’ve seen innovation come from something as simple as a resourceful multibillionaire who wanted to make even more money.

In the early stages of a pregnancy, the Government cannot intervene with a woman’s right to choose. That is it, plain and simple. Guess what. We are not going to be big brother or sister, as the case may be. We are going to allow a woman, her doctor, and her God to make that decision.

One of the simple but genuine pleasures in life is getting up in the morning and hurrying to a mousetrap you set the night before.

The internet was supposed to make this whole business of job searching rational and simple. You could post your resume and companies would search them and they’d find you. It doesn’t seem to work that way. There aren’t enough jobs for experienced, college educated managers and professionals.