“Design your life to minimize reliance on willpower.”

Plant a good seed in the right spot and it will grow without further coaxing

People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.

Design your site so it looks professional

Persuading through Simplifying – Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.

Put hot triggers in the path of motivated people.

Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.

Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.

That willpower has to kick in.

Where there is a will there is a lawsuit.

When people have a willpower failure, it’s because they haven’t anticipated a situation that’s going to come along.

Willpower isn’t just a skill. It’s a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so there’s less power left over for other things.

If you want to do something that requires willpower – like going for a run after work – you have to conserve your willpower muscle during the day.

Willpower is not some mythical force that we either have or don’t have. Willpower is our decision to use higher mind thinking instead of lazing around in the clutches of our primal mind.

The future of Japan’s economic growth depends on us having the willpower and the courage to sail without hesitation onto the rough seas of global competition.

Vision creates faith and faith creates willpower. With faith there is no anxiety and no doubt – just absolute confidence in yourself.