“Persuading through Simplifying – Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.”

Design your life to minimize reliance on willpower.

Plant a good seed in the right spot and it will grow without further coaxing

People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.

Design your site so it looks professional

Put hot triggers in the path of motivated people.

Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.

Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.

I always sort of talk about – to myself at least, or to my friends, about wanting to just keep life very simple. I’ve found it most simple here in New York.

Do less of what you’re terrible at and more of what you’re good at. I don’t know if that sounds too simple, but it’s been working for me.

The only way to peace is forgiveness.

Most people get into bands for three very simple rock and roll reasons: to get laid, to get fame, and to get rich.

Life on a lifeboat isn’t much of a life. It is like an end game in chess, a game with few pieces. The elements couldn’t be more simple, nor the stakes higher.

Maybe the secret to continued success is as simple as knowing that your past successes could be done so much better now.

Evil is simple and empty. Evil has no mysterious depths. We stare into a dark hole and fill it with our fears, but it is only a hole.

The Factor concept is very simple: Watch all of those in power, including and especially the media, so they don’t injure or exploit the folks, everyday Americans.