People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.
B. J. FOGG
B. J. FOGG
B. J. Fogg
B. J. Fogg8 quotes“People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.”
More from B. J. Fogg
Design your life to minimize reliance on willpower.
B. J. FoggB. J. Fogg Plant a good seed in the right spot and it will grow without further coaxing
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B. J. FoggB. J. Fogg Persuading through Simplifying – Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.
B. J. FoggB. J. Fogg Put hot triggers in the path of motivated people.
B. J. FoggB. J. Fogg Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.
B. J. FoggB. J. Fogg Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.
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