Put hot triggers in the path of motivated people.

B. J. Fogg

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Creativity

Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.
B. J. FOGG

Goal Motivation
Persuading through Simplifying – Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.

B. J. FOGG

Persuading through Simplifying – Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.
B. J. FOGG

Simple
Plant a good seed in the right spot and it will grow without further coaxing

B. J. FOGG

Plant a good seed in the right spot and it will grow without further coaxing
B. J. FOGG

Spots
Put hot triggers in the path of motivated people.

B. J. FOGG

Put hot triggers in the path of motivated people.
B. J. FOGG

Creativity
Design your life to minimize reliance on willpower.

B. J. FOGG

Design your life to minimize reliance on willpower.
B. J. FOGG

Willpower
People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.

B. J. FOGG

People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.
B. J. FOGG
Design your site so it looks professional

B. J. FOGG

Design your site so it looks professional
B. J. FOGG

Looks Site
Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.

B. J. FOGG

Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.
B. J. FOGG

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Put hot triggers in the path of motivated people.

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