The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
TIM COOKApple Pay is forever changing the way we pay for things.
More Tim Cook Quotes
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Apple Watch is the most personal device we’ve ever created.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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I love museums. But I don’t want to live in one.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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You can only do so many things great, and you should cast aside everything else.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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