In the world of cyber security, the last thing you want is to have a target painted on you.
TIM COOKApple Pay is forever changing the way we pay for things.
More Tim Cook Quotes
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Certainly some things that are very good can sometimes be used in a bad way.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Let your joy be in your journey, not in some distant goal.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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I love museums. But I don’t want to live in one.
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You want to be the pebble in the pond that creates the ripples for change.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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From our point of view it’s important that Apple not be the developer for the world.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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You can’t have a back door that’s only for the good guys.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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What makes Siri cool is she has a personality.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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