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Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.

Jeff Bezos

People loved their horses, too. But you don’t keep riding your horse to work just because you love it.
JEFF BEZOZ

Business Horse Love People Ride Work
Do something you’re very passionate about, and don’t try to chase what is kind of the “hot passion” of the day.
JEFF BEZOZ

Chase Entrepreneur Motivational Passion Passionate
The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.
JEFF BEZOZ

Business Customer Need Service Work
If you only do things where you know the answer in advance, your company goes away.
JEFF BEZOZ

Advance Business Company Entrepreneur Success
In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
JEFF BEZOZ

Build Business Customer Devote Greatness Service Shout Time World
Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.
JEFF BEZOS

Business Cost Dominate People Power Serve Utilization
The pain and emotional trauma caused by the racism and violence we are witnessing toward the black community has a long reach.
JEFF BEZOZ

Black Lives Matter Community Emotional Pain Racism Violence Witness
Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new.
JEFF BEZOZ

Business Invention Nature Time Understand Want
Position yourself with something that captures your curiosity, something that you’re missionary about.
JEFF BEZOZ

Business Capture Curiosity Mission Passion Position Yourself
If we think long term, we can accomplish things that we couldn’t otherwise accomplish.
JEFF BEZOZ

Accomplishment Business Thinking
Cleverness is a gift, kindness is a choice.
JEFF BEZOS

Choice Clever Gift Kindness One Liner
We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
JEFF BEZOZ

Business Customer Experience Guest Invitation Party
Life’s too short to hang out with people who aren’t resourceful.
JEFF BEZOZ

Business Hangout Inspirational Life People Resource
It is very difficult to get people to focus on the most important things when you’re in boom times.
JEFF BEZOZ

Business Difficult Focus People Success Time
We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
JEFF BEZOS

Business Customer Ideas Invention Patience Reason Stuck Success
The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.
JEFF BEZOZ

Business Customer Location Technology

Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.

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Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.

Related Topics

Popular Authors

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