To gain profit is important, but you must invest to build up assets that you can cash in in the future.
AKIO MORITAEvery action analysed and every responsibility assigned by an organisation chart.
More Akio Morita Quotes
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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The only sure thing is that in business there are no sure things.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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It has run consistently about 6 percent of sales at Sony – and in service.
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Without an organisation that can work together, sometimes over a very long period.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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We all learn by imitating, as children, as students, as novices in the world of business.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
AKIO MORITA