“My solution to the problem of unleashing creativity is always to set up a target.”

There are three creativities: creativity in technology, in product planning, and in marketing.

My solution to the problem of unleashing creativity is always to set up a target.

My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.

In the United States businessmen often do not trust their colleagues.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.

My concept is that anybody has creative ability, but very few people know how to use it.

Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.

But if you work with people, sometimes logic often has to take a backseat to understanding.

And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.

Don’t do market research.

I believe people work for satisfaction.

Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.

The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.

The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.

When I find an employee who turns out to be wrong for the job,

In the long run, no matter how good or successful you are or how clever or crafty.

A society is healthy only when it allows its members to discuss their thoughts openly. This is also the only way that a society can gather consensus, let everyone express his or her wish, and foster creativity.

Living is a form of not being sure, not knowing what next or how. The moment you know how, you begin to die a little.

Awareness yields to itself, to its inherent creativity, to its expression in form, to experience itself.

The creative urge is the demon that will not accept anything second rate.

It has been a process ever since and I am now a big advocate in the message that we are not alone and we all have ample creativity within us if we just trust it.

What I could not learn was to think creatively on schedule.

She helped me wake up to the fact that I had a source of creativity that was my true creative nature and when I embraced it and asked for this presence in my life.

We are not alone and we all have ample creativity within us if we just trust it.