People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
AERIN LAUDERI love market research because you really have an idea of what your consumers are looking for.
More Aerin Lauder Quotes
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In terms of pots and pans, I just use the basics – Im not a snob like that.
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Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
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I love Pilates, I really do, and I do it three times a week because it works well for me.
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I always loved beauty and accessories, and it’s always something I was passionate about.
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Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.
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People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
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There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
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I love to decorate a room – from the furniture to the objects to the books.
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I think talented people are priceless. And I think people that are knowledgeable and experienced – and I think there’s a balance of new talent and experience, which makes, I think, Estee Lauder really special.
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I’ve always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university,
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I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
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Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
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I think it’s so much fun to create a space. As the world has gotten more and more hectic – with these horrible catastrophes [happening] – people are going out less, ordering in, [having guests over]. People love to be in their homes.
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Luxury is anything that feels special. I mean, it can be a moment.
AERIN LAUDER