“I love market research because you really have an idea of what your consumers are looking for.”

When children are little, they really need you in one way. When they’re bigger, they need you as a friend.

Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.

Beauty is my heritage, but home decor is very much my passion.

I have always loved books, and as a mother, I wanted to share my passion for reading with my children.

I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand – to figure out what part of the company I loved.

I come from an environment where the men actually say, “Is it OK if I take off my jacket?” in a meeting. Everyone wears suits; it is a very dressed-up world.

AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.

I think to make your home as comfortable as possible is so important.

So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.

I think it’s so much fun to create a space. As the world has gotten more and more hectic – with these horrible catastrophes [happening] – people are going out less, ordering in, [having guests over]. People love to be in their homes.

When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.

When I took the job as Estée Lauder’s creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.

In terms of pots and pans, I just use the basics – Im not a snob like that.

One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.

I always loved beauty and accessories, and it’s always something I was passionate about.

Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.

As soon as people enter a theater they must become moron consumers who must be fed information.

Nothing is as easy or natural as consumer brands want us to think – no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There’s an inherent irony.

I want to be a real artist to consumers. I want to be the real thing for them.

You can keep ‘consumer’ DNA at the center of your product. That will always mean that adoption is easier.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

The consumer isn’t a moron; she is your wife.

As we’ve focused more on our food and where it comes from, people now have greater awareness of what’s being put onto our food, pesticides, labeling issues, and consumer health.