“Nothing is as easy or natural as consumer brands want us to think – no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There’s an inherent irony.”

Negative space is important. When I teach students to read critically I advise them to look for what the author isn’t saying just as carefully as for what he or she is.

The brands with which we surround ourselves prop us up, make us feel sexy and beautiful, when in reality we’re pretty dumpy creatures.

Surprise keeps the reader awake. The only alternative is to continue saying what the reader is expecting. What fun is that?

Whenever I do a comedy show I still just read poems, some of which are intentionally funny and some of which are just bizarre. The mix seems to work well.

I want to leave my readers with a sequence of ideas/phrases that makes them question something they’d taken for granted. Or that confuses them to the point that they laugh, but contains one or two phrases/lines that stick in their minds.

We just watch anything speed by. To stop and really ponder what a product label says, or the tagline on a TV commercial, might be inherently silly. Those are things that are almost designed to be thrown away.

I don’t really want to write fiction at all. I don’t see why fiction is necessary when we have real life already confusing enough.

Writing essays and teaching composition have helped me immensely in writing poetry, because they’ve forced me to focus on the structure of ideas.

After the first few readings in comedy venues I did begin to write for laughs. There’s something so gratifying about stimulating laughter.

Poetry is a way for me to explore a tingly feeling, to let it play itself out, and also to map it. I feel like I’m making little star maps when I write poems.

A brand should strive to own a word in the mind of the consumer.

Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

When a company is able to establish a dominant market position, consumers lose meaningful choices.

I don’t that they’re very keen to reduce the price of oil. The consumers are those who are the victims so I think that the producers, the governments, some of them, they’re enjoying the high revenue that they get.

We must become expressions of, not consumers of, realization.

It is not really about them though it targets them as consumers.

I love market research because you really have an idea of what your consumers are looking for.

The family is also important to businessmen. It is one of the major purchasing groups of our consumer society.