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When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.

Aerin Lauder

Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.
AERIN LAUDER

Beauty Core Design Heritage Live Passion Space Work
AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
AERIN LAUDER

Beautiful Entire Hard Work Life Passion Qualities Surrounded
Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
AERIN LAUDER

Art Children Display Everything Example Following Hidden Make Mom Proud Work
I think to make your home as comfortable as possible is so important.
AERIN LAUDER

Comfortable Home Idea Important Possible Thinking
There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
AERIN LAUDER

Being Happy Idea Interesting Lifestyle Really Something Trend Whole
As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
AERIN LAUDER

Always Arranged Asked Creative Director Fabric Furniture Lighting Love Room Well
You always have to stay true to yourself.
AERIN LAUDER

Stay True Yourself
When I took the job as Estée Lauder’s creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
AERIN LAUDER

Archives Country Creative Director First Job People Thing
I think talented people are priceless. And I think people that are knowledgeable and experienced – and I think there’s a balance of new talent and experience, which makes, I think, Estee Lauder really special.
AERIN LAUDER

Experienced Knowledgeable People Priceless Special Talented Thinking
Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
AERIN LAUDER

Backbone Blazer Coming Dressing Jeans Jewelry Nicely Something
I love laugh lines. It means you’ve had a good life.
AERIN LAUDER

Good Laugh Life Line Mean Positive
I figure if I take my children’s work seriously, maybe they will too. And it reinforces the idea that art is not something alien and esoteric. Anyone can make art.
AERIN LAUDER

Alien Children Esoteric Figure Idea Reinforce Seriously Something
I love to decorate a room – from the furniture to the objects to the books.
AERIN LAUDER

Book Decorate Furniture Object Room
People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
AERIN LAUDER

Concept House Lifestyle Overall People Shade
The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances … fragrances that can be very personal to the woman who’s wearing them.
AERIN LAUDER

Change Create Effect Feeling Immediately Interesting Mood Scent
One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
AERIN LAUDER

Creative Enjoyed One Process Really Summer Worked
When children are little, they really need you in one way. When they’re bigger, they need you as a friend.
AERIN LAUDER

Bigger Children Friend Litle Mother Motherhood Need Way
I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand – to figure out what part of the company I loved.
AERIN LAUDER

Brand Chairman Company Figure Prescriptive Small Uncle Worked
People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
AERIN LAUDER

Ask Doing Dream Fashion Home People
I love market research because you really have an idea of what your consumers are looking for.
AERIN LAUDER

Consumer Idea Looking Market Research
I’m natural, but I wear makeup seven days a week.
AERIN LAUDER

Day Makeup Natural Seven Week
In terms of pots and pans, I just use the basics – Im not a snob like that.
AERIN LAUDER

Basic Pan Pot Snob Term Use
I think it’s so much fun to create a space. As the world has gotten more and more hectic – with these horrible catastrophes [happening] – people are going out less, ordering in, [having guests over]. People love to be in their homes.
AERIN LAUDER

Catastrophes Create Fun Gotten Hectic Home Horrible More Space Thinking World
I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
AERIN LAUDER

Book Children Mother Passion Reading Share
I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.
AERIN LAUDER

Driven Family Nice Passion Pride
I always loved beauty and accessories, and it’s always something I was passionate about.
AERIN LAUDER

Accessories Beauty Passionate Something
And balancing motherhood and career makes you both a better mother and a better businesswoman.
AERIN LAUDER

Balancing Better Both Businesswoman Make Mother Motherhood

When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.

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Popular Authors

When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.

Related Topics

Popular Authors

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