I love market research because you really have an idea of what your consumers are looking for.
AERIN LAUDERI think talented people are priceless. And I think people that are knowledgeable and experienced – and I think there’s a balance of new talent and experience, which makes, I think, Estee Lauder really special.
More Aerin Lauder Quotes
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AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
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I think talented people are priceless. And I think people that are knowledgeable and experienced – and I think there’s a balance of new talent and experience, which makes, I think, Estee Lauder really special.
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Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.
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I love Pilates, I really do, and I do it three times a week because it works well for me.
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I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand – to figure out what part of the company I loved.
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I think it’s so much fun to create a space. As the world has gotten more and more hectic – with these horrible catastrophes [happening] – people are going out less, ordering in, [having guests over]. People love to be in their homes.
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I always loved beauty and accessories, and it’s always something I was passionate about.
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And balancing motherhood and career makes you both a better mother and a better businesswoman.
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It can be a walk on the beach, it could be a kiss from your child,or it could be a beautiful picture frame, a special fragrance. I think luxury doesn’t necessarily have to mean expensive.
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I come from an environment where the men actually say, “Is it OK if I take off my jacket?” in a meeting. Everyone wears suits; it is a very dressed-up world.
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
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As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
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Luxury is anything that feels special. I mean, it can be a moment.
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When you ask women what’s the one thing they wish they had more of, they always say time.
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My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
AERIN LAUDER