Your brand is what other people say about you when you’re not in the room.
JEFF BEZOZObsess about customers, not competitors.
More Jeff Bezos Quotes
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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
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Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.
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Invention requires a long-term willingness to be misunderstood.
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If you build a great product or service, people will talk about it. But it starts with having something that’s worth talking about.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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It’s harder to be kind than clever.
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The Net is pretty cool, but the physical world is the best medium ever.
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We can’t be in survival mode. We have to be in growth mode.
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I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
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The great thing about fact-based decisions is that they overrule the hierarchy.
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What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.
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Teachers, who are really good create that environment where you can be very satisfied by the process of learning.
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If you think about the long term then you can really make good life decisions that you won’t regret later.
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My view is there’s no bad time to innovate.
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The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
JEFF BEZOZ