Your brand is formed primarily, not by what your company says about itself, but what the company does.
JEFF BEZOZI knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.
More Jeff Bezos Quotes
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I try to spend my time on areas that I think are important for the future, and where I think I can add value.
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I don’t want to use my creative energy on somebody else’s user interface.
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I don’t buy stocks, I make stocks.
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You know, we love stories and we love narrative; we love to get lost in an author’s world.
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Position yourself with something that captures your curiosity, something that you’re missionary about.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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People don’t want gadgets, they want services.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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If you can’t feed a team with two pizzas, it’s too large.
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Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
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The human brain is an incredible pattern-matching machine.
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It’s not an experiment if you know it’s going to work.
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The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
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Go to bed early and wake up early. The morning hours are good.
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We are stubborn on vision. We are flexible on details.
JEFF BEZOZ