We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
JEFF BEZOSI knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.
More Jeff Bezos Quotes
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I don’t buy stocks, I make stocks.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you.
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The great thing about fact-based decisions is that they overrule the hierarchy.
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Will you be clever at the expense of others, or will you be kind?
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If you’re truly obsessed over customers, it’ll cover a lot of errors.
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In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
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You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
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Work hard, have fun and make history.
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You know, we love stories and we love narrative; we love to get lost in an author’s world.
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It is very difficult to get people to focus on the most important things when you’re in boom times.
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If you don’t understand the details of your business you are going to fail.
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The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
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You know, we love stories and we love narrative; we love to get lost in an author’s world.
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I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
JEFF BEZOS