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To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.

Edward de Bono

Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
EDWARD DE BONO

Creativity Idea Value
You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
EDWARD DE BONO

Design Difference Enjoyment Future Need Past Suffering Yourself
If you never change your mind, why have one?
EDWARD DE BONO

Change Mindset Oneself Yourself
Maybe the social value of truth is as a destination – so long as we do not assume we have arrived there.
EDWARD DE BONO

Arrival Destination Social Truth Value
Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
EDWARD DE BONO

Brain Change Concept Human Pattern Perception Tolerate
A memory is what is left when something happens and does not completely unhappen.
EDWARD DE BONO

Complete Memories
I’m a very loyal and unreliable friend.
EDWARD DE BONO

Friendship Loyalty Myself
Humor is by far the most significant activity of the human brain.
EDWARD DE BONO

Activity Brain Human Humor
Complexity creates confusion, simplicity focus.
EDWARD DE BONO

Complex Creation Creativity Focus Simplicity
Although feelings are not supposed to intrude on business discussions, they do anyway – we just disguise them as logic.
EDWARD DE BONO

Business Discussion Feeling Logic
The need to be right all the time is the biggest bar to new ideas.
EDWARD DE BONO

Ideas Need Right Time
Simplicity before understanding is simplistic; simplicity after understanding is simple.
EDWARD DE BONO

Simplicity Understand
If you do not design the future, someone or something else will design it for you.
EDWARD DE BONO

Design Future Yourself
There’s a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don’t have to think, you just have to get more information – gets very dangerous.
EDWARD DE BONO

Dangerous Information Social Media Thinking Yourself
The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
EDWARD DE BONO

Chance Company Insurance Solid Wealth
If you wait for opportunities to occur, you will be one of the crowd.
EDWARD DE BONO

Crowd Opportunity Wait Willing

To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.

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To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.

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