On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
EDWARD DE BONOThe solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
More Edward de Bono Quotes
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Simplicity before understanding is simplistic; simplicity after understanding is simple.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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Creativity and lateral thinking have exactly the same basis as humour.
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Perception is real even when it is not reality.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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Mock the devil, and he will flee from thee.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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There’s a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don’t have to think, you just have to get more information – gets very dangerous.
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It’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
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The image that concerns most people is the reflection they see in other people’s minds.
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Happiness is for those who don’t really need it. So I can live without happiness.
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Creativity is a great motivator because it mades people interested in what they are doing.
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Traditional thinking is all about “what is” Future thinking will also need to be about what can be.
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A good design is not a democratic consensus.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
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There is no doubt that creativity is the most important human resource of all.
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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The Church has its problems, but the older I get, the more comfort I find there.
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
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Complexity creates confusion, simplicity focus.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
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The analysis of data will not by itself produce new ideas.
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I’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
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