We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
EDWARD DE BONOEvery valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
More Edward de Bono Quotes
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
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There is no doubt that creativity is the most important human resource of all.
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Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
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The analysis of data will not by itself produce new ideas.
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
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To deal with future we have to deal with possibilities. Analysis will only tell us what is.
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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Simplicity before understanding is simplistic; simplicity after understanding is simple.
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You cannot dig a hole in a different place by digging the same hole deeper.
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
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Creativity and lateral thinking have exactly the same basis as humour.
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Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways.
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Complexity creates confusion, simplicity focus.
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The need to be right all the time is the biggest bar to new ideas.
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Complexity means distracted effort. Simplicity means focused effort.
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Logic will never change emotion or perception.
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
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The mind can only see what it is prepared to see.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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Perception is real even when it is not reality.
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I’m a very loyal and unreliable friend.
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Argument is meant to reveal the truth, not to create it.
EDWARD DE BONO