Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
EDWARD DE BONOEvery valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
More Edward de Bono Quotes
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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
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We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
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The mind can only see what it is prepared to see.
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Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
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A good design is not a democratic consensus.
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Humor is by far the most significant activity of the human brain.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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Mock the devil, and he will flee from thee.
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The analysis of data will not by itself produce new ideas.
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I’m a very loyal and unreliable friend.
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Creativity and lateral thinking have exactly the same basis as humour.
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The awful thing is that you can never be aware of what you are not aware of.
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The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
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Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
EDWARD DE BONO