“Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.”

Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.

Creativity can be learned like basketball, which does not mean we will all be NBA stars.

The winner is the chef who takes the same ingredients as everyone else and produces the best results.

Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.

Creativity gives the possibility of some sort of achievement to everyone.

You cannot dig a hole in a different place by digging the same hole deeper.

Unhappiness is best defined as the difference between our talents and our expectations.

If you wait for opportunities to occur, you will be one of the crowd.

As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.

Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.

Effectiveness without values is a tool without a purpose.

Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.

You can’t dig a different hole by digging the same one deeper.

When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.

Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.

Do you ever just add things you’ve already done to your to-do list, then cross them over right away to feel more productive? Me neither.

People who run a ready-to-wear company are businessmen rather than production or design people.

Levi’s can produce many more Western jeans than we can and make them at a better price.

Thus God alone is the primary Unity, or original simple substance, from which all monads, created and derived, are produced.

The American public is being sold a very nasty bill of goods about cancer.

Being selective-doing less-is the path of the productive. Focus on the important few and ignore the rest.

My background was computer science and business school, so eventually I worked my way up where I was running product groups – development, testing, marketing, user education.

If we look at the fact, we shall find that the great inventions of the age are not, with us at least, always produced in universities.