Creativity involves breaking out of established patterns in order to look at things in a different way.
EDWARD DE BONOIt is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
More Edward de Bono Quotes
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You cannot dig a hole in a different place by digging the same hole deeper.
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Humor is by far the most significant activity of the human brain.
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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America is not just a country, it’s an idea.
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Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
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To deal with future we have to deal with possibilities. Analysis will only tell us what is.
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Argument is meant to reveal the truth, not to create it.
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If you do not design the future, someone or something else will design it for you.
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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You can’t dig a different hole by digging the same one deeper.
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Complexity means distracted effort. Simplicity means focused effort.
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We do not make very full value of the opportunities provided by technology because we prefer critical to constructive thinking, argument to design.
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