Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
EDWARD DE BONOMy thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
More Edward de Bono Quotes
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Unhappiness is best defined as the difference between our talents and our expectations.
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If you wait for opportunities to occur, you will be one of the crowd.
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Creativity involves breaking out of established patterns in order to look at things in a different way.
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
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Traditional thinking is all about “what is” Future thinking will also need to be about what can be.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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You cannot dig a hole in a different place by digging the same hole deeper.
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Creativity and lateral thinking have exactly the same basis as humour.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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Creativity gives the possibility of some sort of achievement to everyone.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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You can analyse the past, but you have to design the future.
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The mind can only see what it is prepared to see.
EDWARD DE BONO