Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
EDWARD DE BONOOnce a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
More Edward de Bono Quotes
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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To deal with future we have to deal with possibilities. Analysis will only tell us what is.
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Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
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Logic will never change emotion or perception.
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I think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.
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We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
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Child mortality since 2000 is down by 2.65 million a year. That’s a rate of 7,256 children’s lives saved each day. It drives me nuts that most people don’t seem to know this news.
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We still seek to solve conflicts with ‘judgement’ instead of designing the way forwards.
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A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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What is urgent will always take precedence over what is important.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
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Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
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Creativity involves breaking out of established patterns in order to look at things in a different way.
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Creativity can be learned like basketball, which does not mean we will all be NBA stars.
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It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
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Creativity makes life more fun and more interesting.
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