What is urgent will always take precedence over what is important.
EDWARD DE BONODo we have the will to make poverty history?
More Edward de Bono Quotes
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Humor is by far the most significant activity of the human brain.
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Simplicity before understanding is simplistic; simplicity after understanding is simple.
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The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
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The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
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We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
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In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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Creativity is a great motivator because it mades people interested in what they are doing.
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Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
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The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
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A memory is what is left when something happens and does not completely unhappen.
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In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
EDWARD DE BONO