The power of a car is separate from the way the car is driven.
EDWARD DE BONOI think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.
More Edward de Bono Quotes
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
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The winner is the chef who takes the same ingredients as everyone else and produces the best results.
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You hold onto religion, you know, rules, regulations, traditions. I think what God is interested in is people’s hearts, and that’s hard enough.
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Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
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The effective thinker treats arrogance as the major sin of thinking.
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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You cannot dig a hole in a different place by digging the same hole deeper.
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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
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The need to be right all the time is the biggest bar to new ideas.
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A good design is not a democratic consensus.
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We still seek to solve conflicts with ‘judgement’ instead of designing the way forwards.
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Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
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We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
EDWARD DE BONO






