“We have a mantra: don’t be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing.”

It’s very hard to fail completely, if you aim high enough.

I would rather have people think we’re confused than let our competitors know what we’re going to do.

Too many rules stifle innovation.

If your business is static, you’re likely to have issues.

We chose it because we deal with huge amounts of data. Besides, it sounds really cool.

We should be building great things that don’t exist.

My goal is for Google to lead, not follow.

When a really great dream shows up, grab it!

You can make money doing evil.

I do think there is an important artistic component in what we do. As a technology company I’ve tried to really stress that.

You’re probably on the right track if you feel like a sidewalk worm during a rainstorm.

The “Be good” concept also comes up when we design our products. We want them to have positive social effects.

You don’t need to have a 100 person company to develop that idea.

We are excited about Internet access in general. With better access to the Internet, people do more searches.

Small groups of people can have a really huge impact.

It is easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition.

If you sell what you do, you’re a vendor. If you sell why you do it, you’re a brand.

Greatest thing in life is experience. Even mistakes have value.

I never did a day’s work in my life, it was all fun.

I used to say that I wanted someone cute and nice, an actor too, so he’d get it. But now I think it would be good for me to date someone who’s not in the business.

If everyone is moving forward together, then success takes care of itself.

Impossible means that you haven’t found a solution yet.

In the business world, the rearview mirror is always clearer than the windshield.

You can’t do it all yourself. Don’t be afraid to rely on others to help you accomplish your goals.