A good advertisement is one which sells the product without drawing attention to itself.
DAVID OGILVYThe headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.
More David Ogilvy Quotes
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Leaders grasp nettles.
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The more informative your advertising, the more persuasive it will be.
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Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
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Advertising is only evil when it advertises evil things.
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The best ideas come as jokes. Make your thinking as funny as possible.
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Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
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If it doesn’t sell, it isn’t creative.
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If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
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Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose the vast majority of editors are incorruptible.
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I do not regard advertising as entertainment or an art form, but as a medium of information.
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Advertising reflects the mores of society, but it does not influence them.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
DAVID OGILVY