The consumer isn’t a moron; she is your wife.
DAVID OGILVYDoes advertising corrupt editors? Yes it does, but fewer editors than you may suppose the vast majority of editors are incorruptible.
More David Ogilvy Quotes
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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Leaders grasp nettles.
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Advertising reflects the mores of society, but it does not influence them.
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The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.
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If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
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What you say in advertising is more important than how you say it.
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If it doesn’t sell, it isn’t creative.
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I do not regard advertising as entertainment or an art form, but as a medium of information.
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You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
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Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest.
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
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Never stop testing, and your advertising will never stop improving.
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On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
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A good advertisement is one which sells the product without drawing attention to itself.
DAVID OGILVY