The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
DAVID OGILVYMany manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
More David Ogilvy Quotes
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Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
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If it doesn’t sell, it isn’t creative.
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Many people – and I think I am one of them – are more productive when they’ve had a little to drink. I find if I drink two or three brandies, I’m far better able to write.
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On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
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What you say in advertising is more important than how you say it.
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Advertising reflects the mores of society, but it does not influence them.
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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
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Our business is infested with idiots who try to impress by using pretentious jargon.
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Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
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Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
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Advertising is only evil when it advertises evil things.
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Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
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Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest.
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The best ideas come as jokes. Make your thinking as funny as possible.
DAVID OGILVY