I’m going to go do this crazy thing. I’m going to start this company selling books online.
JEFF BEZOZYou know, we love stories and we love narrative; we love to get lost in an author’s world.
More Jeff Bezos Quotes
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Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.
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We change our tools and then our tools change us.
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The human brain is an incredible pattern-matching machine.
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I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.
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It’s time to go back to the Moon, this time to stay.
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Maintain a firm grasp of the obvious at all times.
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The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
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The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.
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Your brand is formed primarily, not by what your company says about itself, but what the company does.
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We are stubborn on vision. We are flexible on details.
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You don’t want to negotiate the price of simple things you buy every day.
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Teachers, who are really good create that environment where you can be very satisfied by the process of learning.
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In the end, we are our choices.
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Every new thing creates two new questions and two new opportunities.
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A company shouldn’t get addicted to being shiny, because shiny doesn’t last.
JEFF BEZOZ