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Jeff Bezos Quote - Cleverness is a gift, kindness is a choice.

Cleverness is a gift, kindness is a choice.

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Choice Clever Gift Kindness One Liner

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The great thing about fact-based decisions is that they overrule the hierarchy.
JEFF BEZOZ

Business Decision Fact Hierarchy Rule
We are our choices. Build yourself a great story.
JEFF BEZOZ

Attitude Build Choice Inspirational Story Yourself
If you have a business model that relies on customers being misinformed, you better start working on changing your business model.
JEFF BEZOZ

Business Change Customer Misfortune Start Work
If you don’t understand the details of your business you are going to fail.
JEFF BEZOZ

Business Detail Failure Going Understand
In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
JEFF BEZOZ

Build Business Customer Devote Greatness Service Shout Time World
I’m going to go do this crazy thing. I’m going to start this company selling books online.
JEFF BEZOZ

Book Business Company Crazy Internet Start
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
JEFF BEZOZ

Brand Business Company Hard Work Person Reputation Try
E-mail has some magical ability to turn off the politeness gene in a human being.
JEFF BEZOZ

Ability Business Human Internet Magic Polite
The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.
JEFF BEZOZ

Business Customer Need Service Work
If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
JEFF BEZOZ

Business Customer Eventually Forever Irrelevant Need Young
Do something you’re very passionate about, and don’t try to chase what is kind of the “hot passion” of the day.
JEFF BEZOZ

Chase Entrepreneur Motivational Passion Passionate
Go to bed early and wake up early. The morning hours are good.
JEFF BEZOZ

Bed Early Goodness Inspirational Morning Positive Wake Up
You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
JEFF BEZOZ

Business Customer Feature Judgement Mind Simplicity
You know, we love stories and we love narrative; we love to get lost in an author’s world.
JEFF BEZOS

Book Love Narrative Reading Story World
Everything you are comes from your choices.
JEFF BEZOS

Choice Come Healing Life One Liner Past
People loved their horses, too. But you don’t keep riding your horse to work just because you love it.
JEFF BEZOZ

Business Horse Love People Ride Work

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