If you’re not a risk taker, you should get the hell out of business.
RAY KROCAll money means to me is a pride in accomplishment.
More Ray Kroc Quotes
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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The first dollar is the most you will get if you don’t love what you are doing.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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When you’re green, your growing. When you’re ripe, you rot.
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We need god to prosper those without him will not.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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No one of us is more important than the rest of us.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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We have an obligation to give something back to the community that gives so much to us.
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The third big war will begin when the big city is burning.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC