I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROCAll money means to me is a pride in accomplishment.
More Ray Kroc Quotes
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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You must perfect every fundamental of your business if you expect it to perform well.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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If you’ve got time to lean, you’ve got time to clean.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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We provide food that customers love, day after day after day. People just want more of it.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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Tomorrow at sunrise I shall no longer be here.
RAY KROC






