“If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.”

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.

The organization cannot trust the individual; the individual must trust the organization.

There are things money can’t buy and hard work can’t win. One of them is happiness.

To an old leader will be born an idiot heir, weak both in knowledge and in war.

After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.

It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.

Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.

If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

You’re only as good as the people you hire.

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.

We take the hamburger business more seriously than anyone else.

There’s a lot more future in hamburgers than in baseball.

Tomorrow at sunrise I shall no longer be here.

Customers tend to avoid a restaurant that’s going aswamp in its own sludge.

Life, people and customers will never give you more than you ask for. Asking is a good habit. Ask often, Ask more.

Customers should be number 1, Employees number 2, and then only your Shareholders come at number 3.

Focus on your customers and make that restaurant synonymous to where you are in terms of area.

Obsess about customers, not competitors.

One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.

One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.

I’m not a tech guy. I’m looking at the technology with the eyes of my customers, normal people’s eyes.

The way you treat your employees is the way they will treat your customers.