There’s a lot more future in hamburgers than in baseball.
RAY KROCIt is no achievement to walk a tightrope laid flat on the floor.
More Ray Kroc Quotes
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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In business for yourself, but not by yourself.
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We take the hamburger business more seriously than anyone else.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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When you’re green, your growing. When you’re ripe, you rot.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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We provide food that customers love, day after day after day. People just want more of it.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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In my experience, good executives don’t make mistakes.
RAY KROC






