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It is no achievement to walk a tightrope laid flat on the floor.

Ray Kroc

From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
RAY KROC

Calm Dance Morning
If you have time to lean, you have time to clean.
RAY KROC

Cleaning Experience Time Yourself
There’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROC

Accomplishment Dedication Determination Inspirational Mindset Yourself
The quality of a leader is reflected in the standards they set for themselves.
RAY KROC

Leadership Quality Reflection Standard
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROC

Easy Important Poor Principle Rich
While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROC

Absence Advantage Important Success
All money means to me is a pride in accomplishment.
RAY KROC

Accomplishment Money Myself Pride
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROC

Cleaning Myself Ocean Quality Repeat Service Thinking Time Value Word
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War
Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
RAY KROC

Imagination See Unique World
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC

Man Respect Sales Talk Way
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC

Difficult Myself Perfection
I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROC

Appearance Machine Myself Opportunity
To an old leader will be born an idiot heir, weak both in knowledge and in war.
RAY KROC

Idiot Knowledge Leadership Old War Weakness

It is no achievement to walk a tightrope laid flat on the floor.

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It is no achievement to walk a tightrope laid flat on the floor.

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