The quality of a leader is reflected in the standards they set for themselves.
RAY KROCAdversity can strengthen you if you have the will to grind it out.
More Ray Kroc Quotes
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It requires a certain kind of mind to see beauty in a hamburger bun.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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I was an overnight success all right, but 30 years is a long, long night.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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Luck is a dividend of sweat.
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When you’re green, your growing. When you’re ripe, you rot.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROC






