“I’m as proud of what we don’t do as I am of what we do.”

If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.

Let’s go invent tomorrow instead of worrying about what happened yesterday.

You can tell a lot about a person by who his or her heroes are.

I sat in a garage and invented the future.

It’s better to be a pirate than to join the Navy.

The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.

You have to trust that the dots will somehow connect in your future.

None of us are as creative as all of us.

Without passion, any rational person would give up!

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.

If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

Innovation distinguishes between a leader and a follower.

People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.

I don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career – it’s a life!

You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.

Stay hungry, stay foolish.