Who comes first? Don’t be silly, says King Hal; it’s employees. That is – and this dear Watson, is elementary – if you genuinely want to put customers first, you must put employees more first.
TOM PETERSDivas do it, golfers do it, pilots do it, violists do it, sprinters do it, soldiers do it, surgeons do it, astronauts do it…only business people think it isn’t necessary to train.
More Tom Peters Quotes
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Even a poor, out-of-datecollection reflects in its own way the values of the people who created it and the community it serves.
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The workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers.
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All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented.
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What gets measured gets done.
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Knowing when to take your losses is an essential part of eventual success.
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Progress is mostly the product of rogues.
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If the person you delegated to does the job twice as well as you would have done it, consider yourself a leader.
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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
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Formula for success: under promise and over deliver.
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If there is a single tragic flaw that mars our biggest enterprises, it is conservatism – the failure to fail, and fail big, in an era of unprecedented volatility and ambiguity.
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Forget loyalty. Or at least loyalty to one’s corporation. Try loyalty to your Rolodex-your network-instead.
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What is my personal strategy for the next 10 hours? Who can I talk with or what can I volunteer for to learn something new?
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You can only improve what you measure.
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He who makes the quickest, coolest prototypes reigns!
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Treat the customer as an appreciating asset.
TOM PETERS






