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The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.

Tom Peters

Divas do it, golfers do it, pilots do it, violists do it, sprinters do it, soldiers do it, surgeons do it, astronauts do it…only business people think it isn’t necessary to train.
TOM PETERS

People Teamwork Thinking
As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
TOM PETERS

Halos Powerful Want
I’m fundamentally not interested in the Fortune 500 companies – in US, Mexico, anywhere. The real backbones of economic growth are small and medium businesses.
TOM PETERS

Business Country Growth Real
The dominant culture in most big companies demands punishment for a mistake, no matter how useful, small, invisible.
TOM PETERS

Culture Mistake Punishment
The simple act of paying positive attention to people has a great deal to do with productivity.
TOM PETERS

Positive Productive Work Simple
Like it or not – and often we don’t – power is a pervasive phenomenon. From midnight decisions in the Oval Office that risk the lives of young Americans to quarrels over the kitchen table, power is part of every human equation.
TOM PETERS

Business Country Numbers Power Risk
Integrity may be about little things as much or more than big ones.
TOM PETERS

Integrity Littles May
Print-based libraries developed in an age of scarce printed resources.
TOM PETERS

Age Library Resources
Leaders win through logistics. Vision, sure. Strategy, yes. But when you go to war, you need to have both toilet paper and bullets at the right place at the right time. In other words, you must win through superior logistics.
TOM PETERS

Leader Right Timer Version War Winning
Mistakes are life. Mistakes are not to be tolerated…they are to be encouraged. The bigger the better.
TOM PETERS

Bigger Encouraged Mistake
Gandhi and Mandela and Churchill and JFK and Reagan and Thatcher and Sarkozy and Franklin and Washington set the tone to an incredible degree-their “personal style” was their “brand.” (“It” starts with personal style of the tip-top leadership team.
TOM PETERS

Degree Leadership Sorry Team
Develop a respect and reverence for the principle of variation: the idea that the message ain’t in the mean, the mode or the median – it’s in the differences that occur throughout a population.
TOM PETERS

Differences Educational Ideas Mean Occur
Celebrate what you want to see more of.
TOM PETERS

Inspirational Life Motivational
Become a “learning organization”. Shuck your arrogance – “if it isn’t our idea, it can’t be that good” – and become a determined copycat/ adapter/ enhancer.
TOM PETERS

Arrogance Ideas Organization
Formula for success: under promise and over deliver.
TOM PETERS

Educational Inspirational Success
You can only improve what you measure.
TOM PETERS

Improve Measure Only People Possible

The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.

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The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.

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