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There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.

Sun Tzu

If the mind is willing, the flesh could go on and on without many things.
SUN TZU

Battle Flesh Mind War
When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.
SUN TZU

Army Bridge Business Home Strategy War
If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
SUN TZU

Business Irritation Opponent Strategy War Weakness
Appear weak when you are strong, and strong when you are weak.
SUN TZU

Appeaarance Deception Inspirational Life Strong Weakness
Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
SUN TZU

Army Business Enemy Home Interfere Strategy War
Build your opponent a golden bridge to retreat across.
SUN TZU

Business Competitor Opponent Strategy War
Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
SUN TZU

Battle Business Excellence Fight Strategy War
The wise warrior avoids the battle.
SUN TZU

Battle Conquer One Liner Strategy Warrior Wise
To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
SUN TZU

Battle Enemy Fight Strategy Victory Win
The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
SUN TZU

Account Death Importance Inquiry Life Neglect Ruin Safety State
Every battle is won before it’s ever fought.
SUN TZU

Battle Business Fight Strategy Success War
What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
SUN TZU

Ancient Clever Fight Success War Win
You can be sure of succeeding in your attacks if you only attack places which are undefended.
SUN TZU

Attack Business Defence Strategy Success War
If ignorant both of your enemy and yourself, you are certain to be in peril.
SUN TZU

Business Enemy Ignorance Strategy War Yourself
There are not more than five primary colours, yet in combination they produce more hues than can ever been seen.
SUN TZU

Colour Combination Hue Inspirational Produce Seen
Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.
SUN TZU

Follow Love Men Respect Son Treat Valley

There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.

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There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.

Related Topics

Popular Authors

More Sun Tzu Quotes