Appear weak when you are strong, and strong when you are weak.
SUN TZUThere are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
More Sun Tzu Quotes
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Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
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Build your opponent a golden bridge to retreat across.
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Thus the expert in battle moves the enemy, and is not moved by him.
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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Attack him where he is unprepared, appear where you are not expected.
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When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
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What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
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Disorder came from order, fear came from courage, weakness came from strength.
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Attack is the secret of defense; defense is the planning of an attack.
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Always mystify, mislead, and surprise the enemy if possible.
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Be where your enemy is not.
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Conform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
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Never venture, never win!
SUN TZU