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So in war, the way is to avoid what is strong, and strike at what is weak.

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Avoid Battle Strategy Strike War Weakness

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
SUN TZU

Business Defeat Enemy Excellence Strategy War
The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
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Account Death Importance Inquiry Life Neglect Ruin Safety State
Who does not know the evils of war cannot appreciate its benefits.
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Appreciate Benefit Business Evil Strategy War
So in war, the way is to avoid what is strong, and strike at what is weak.
SUN TZU

Avoid Battle Strategy Strike War Weakness
When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.
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Army Bridge Business Home Strategy War
When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Business Eyes Inspirational Situation Strategy War
If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
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Business Irritation Opponent Strategy War Weakness
Thus the expert in battle moves the enemy, and is not moved by him.
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Battle Enemy Expert Himself War
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
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Defeat Seek Strategy Victory War Warrior Win
Know yourself and you will win all battles
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Battle Be Yourself Inspirational One Liner Win Yourself
If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
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Earth Enemy Heaven Strategy Victory Yourself
Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger.
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Business Decesion Energy Release Strategy War
Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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Business Condition Constant Strategy War Water
Ponder and deliberate before you make a move.
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Business Entrepreneur Inspirational Strategy Success War
In battle, there are not more than two methods of attack–the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers.
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Attack Battle Business Combination Strategy War
The worst calamities that befall an army arise from hesitation.
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Army Business Hesitation Strategy War Worst

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