When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZUWhen the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZUPonder and deliberate before you make a move.
SUN TZUIf ignorant both of your enemy and yourself, you are certain to be in peril.
SUN TZUIf quick, I survive. If not quick, I am lost. This is “death.
SUN TZUThose skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
SUN TZUTo win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
SUN TZUWater shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
SUN TZUIn the midst of chaos, there is also opportunity.
SUN TZUAttack is the secret of defense; defense is the planning of an attack.
SUN TZUBravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.
SUN TZUYou have to believe in yourself.
SUN TZUDo not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
SUN TZUIn battle, there are not more than two methods of attack–the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers.
SUN TZUTreat your men as you would your own beloved sons. And they will follow you into the deepest valley.
SUN TZULet your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.
SUN TZUForeknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
SUN TZU