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Know your enemy and know yourself and you can fight a hundred battles without disaster,

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Battle Business Enemy Fight Strategy War

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Know yourself and you will win all battles
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Battle Be Yourself Inspirational One Liner Win Yourself
Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
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Business Enemy Gain Strategy Success War
Pretend inferiority and encourage his arrogance.
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Arrogant Encourage Inferior Pretend Strategy War
Do many calculations lead to victory, and few calculations to defeat.
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Business Calculation Defeat Strategy Victory War
Invincibility lies in the defence; the possibility of victory in the attack.
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Attack Business Defence Strategy Victory War
Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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Attack Convince Enemy Overcome Strategy War
All warfare is based on deception.
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Deception One Liner War
Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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Fate Mystery Opponent Sound Strategy War
If his forces are united, separate them.
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Business Force Separate Strategy United War
Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger.
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Business Decesion Energy Release Strategy War
But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Business Death Destroy Life Strategy War
Who wishes to fight must first count the cost
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Business Cost Deep Fight Strategy War
When you surround an army, leave an outlet free. Do not press a desperate foe too hard.
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Army Business Desperate Leaving Strategy Surround War
There are not more than five primary colours, yet in combination they produce more hues than can ever been seen.
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Colour Combination Hue Inspirational Produce Seen
Build your opponent a golden bridge to retreat across.
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Business Competitor Opponent Strategy War
Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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Business Condition Constant Strategy War Water

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