To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.
SUN TZUPretend inferiority and encourage his arrogance.
More Sun Tzu Quotes
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Never venture, never win!
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Attack is the secret of defense; defense is the planning of an attack.
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To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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Build your opponent a golden bridge to retreat across.
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If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
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It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.
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Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.
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When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.
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Opportunities multiply as they are seized.
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If ignorant both of your enemy and yourself, you are certain to be in peril.
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Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
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Appear weak when you are strong, and strong when you are weak.
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What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
SUN TZU