When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZUWhen the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZUBuild your opponent a golden bridge to retreat across.
SUN TZUTo know your Enemy, you must become your Enemy.
SUN TZUIf your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
SUN TZUBe where your enemy is not.
SUN TZUHe will win who, prepared himself, waits to take the enemy unprepared.
SUN TZUAppear weak when you are strong, and strong when you are weak.
SUN TZUPlan for what it is difficult while it is easy, do what is great while it is small.
SUN TZUWhen strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
SUN TZUTo win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
SUN TZUWho does not know the evils of war cannot appreciate its benefits.
SUN TZUHe will win who knows when to fight and when not to fight
SUN TZUTherefore, just as water retains no constant shape, so in warfare there are no constant conditions.
SUN TZUYou have to believe in yourself.
SUN TZUKnow yourself and you will win all battles
SUN TZUBe extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
SUN TZU