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The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.

Sun Tzu

Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
SUN TZU

Ghost Knowledge People Philosophy Spirit War
The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
SUN TZU

Business Confuse Enemy Secret Strategy War
You can be sure of succeeding in your attacks if you only attack places which are undefended.
SUN TZU

Attack Business Defence Strategy Success War
Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
SUN TZU

Business Nature Soldier Strategy Victory War
Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
SUN TZU

Business Creation Enemy Strategy Strength War
Disorder came from order, fear came from courage, weakness came from strength.
SUN TZU

Business Courage Fear Strategy Strength Weak
If his forces are united, separate them.
SUN TZU

Business Force Separate Strategy United War
Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
SUN TZU

Business Defeat Secret Strategy Victory War
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
SUN TZU

Business Defeat Enemy Strategy Victory War
Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
SUN TZU

Business Defense Enemy Offense Strategy War
It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.
SUN TZU

Enemy Friendship Learning Lesson Love War
He will win who knows when to fight and when not to fight
SUN TZU

Business Fight Inspirational Strategy Success War
There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
SUN TZU

Atatch Business Fight Roads Strategy War
Be where your enemy is not.
SUN TZU

Enemy One Liner Strategy War
It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.
SUN TZU

Achievement Army Business Intelligence Strategy War
The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.
SUN TZU

Attack Business Enemy Fight Strategy War

The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.

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The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.

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