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The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.

Sun Tzu

The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
SUN TZU

Account Death Importance Inquiry Life Neglect Ruin Safety State
One mark of a great soldier is that he fight on his own terms or fights not at all.
SUN TZU

Fight Greatness Philosophy Soldier Strategy War
Never venture, never win!
SUN TZU

Business Strategy Success Venture War Win
To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.
SUN TZU

Business Defeat Enemy Opportunity Strategy War
So in war, the way is to avoid what is strong, and strike at what is weak.
SUN TZU

Avoid Battle Strategy Strike War Weakness
If ignorant both of your enemy and yourself, you are certain to be in peril.
SUN TZU

Business Enemy Ignorance Strategy War Yourself
Conform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
SUN TZU

Battle Business Enemy Opportunity Strategy War
Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
SUN TZU

Fate Mystery Opponent Sound Strategy War
If the mind is willing, the flesh could go on and on without many things.
SUN TZU

Battle Flesh Mind War
There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
SUN TZU

Atatch Business Fight Roads Strategy War
Opportunities multiply as they are seized.
SUN TZU

Business Inspirational One Liner Opportunity Strategy
The wise warrior avoids the battle.
SUN TZU

Battle Conquer One Liner Strategy Warrior Wise
Who wishes to fight must first count the cost
SUN TZU

Business Cost Deep Fight Strategy War
Hence that general is skilful in attack whose opponent does not know what to defend; and he is skilful in defense whose opponent does not know what to attack.
SUN TZU

Atack Business Opponent Skill Strategy War
He will win who, prepared himself, waits to take the enemy unprepared.
SUN TZU

Business Enemy Himself Strategy War Win
Appear weak when you are strong, and strong when you are weak.
SUN TZU

Appeaarance Deception Inspirational Life Strong Weakness

The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.

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The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.

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