Pretend inferiority and encourage his arrogance.
SUN TZUThe worst calamities that befall an army arise from hesitation.
More Sun Tzu Quotes
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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One may know how to conquer without being able to do it.
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Invincibility lies in the defence; the possibility of victory in the attack.
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Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
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To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
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You have to believe in yourself.
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Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
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There are not more than five cardinal tastes, yet combinations of them yield more flavours than can ever be tasted.
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Plan for what it is difficult while it is easy, do what is great while it is small.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Supreme excellence consists of breaking the enemy’s resistance without fighting.
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The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
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If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
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Attack him where he is unprepared, appear where you are not expected.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZU