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Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.

Sun Tzu

What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
SUN TZU

Ancient Clever Fight Success War Win
If his forces are united, separate them.
SUN TZU

Business Force Separate Strategy United War
Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
SUN TZU

Business Condition Constant Strategy War Water
The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.
SUN TZU

Attack Business Enemy Fight Strategy War
Who does not know the evils of war cannot appreciate its benefits.
SUN TZU

Appreciate Benefit Business Evil Strategy War
The opportunity of defeating the enemy is provided by the enemy himself.
SUN TZU

Defeat Enemy Himself Opportunity Success War
When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
SUN TZU

Confidence Justice Mind People Strategy War
If there is disturbance in the camp, the general’s authority is weak.
SUN TZU

Authority Business Disturb Strategy War Weakness
To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
SUN TZU

Battle Enemy Fight Strategy Victory Win
Invincibility lies in the defence; the possibility of victory in the attack.
SUN TZU

Attack Business Defence Strategy Victory War
The supreme art of war is to subdue the enemy without fighting.
SUN TZU

Art Enemy Fight Strategy Victory War
Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
SUN TZU

Attack Convince Enemy Overcome Strategy War
Never venture, never win!
SUN TZU

Business Strategy Success Venture War Win
Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.
SUN TZU

Advantage Business Gain Position Strategy War
Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
SUN TZU

Business Defeat Secret Strategy Victory War
If you wait by the river long enough, the bodies of your enemies will float by.
SUN TZU

Body Enemy Float River Strategy War

Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.

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Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.

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